If online media reports are to be believed Google is believed to be in talks with WhatsApp, a cross-platform mobile messaging app which allows the user to exchange messages without having to pay for SMS. The amount of acquisition is being pegged at US$1 billion.
 
According to Apple Insider this attempt by Google is being seen by the experts to challenge its rival Facebook by ensuring a faster route to unifying its disparate messaging services, Google Voice, Google Hangouts, Google Talk, etc. According to reports, both Google and Facebook have made attempts to acquire WhatsApp in December 2012.
 
With users on WhatsApp sending nearly 700,000 messages each minutes on  iPhone, BlackBerry, Android, Windows Phone and Nokia, it has become very popular and successful. It claimed that 18 billion total messages processed in one day on December 31.
 
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