In order to give fillip to its mobile business, Facebook on Thursday said that it has entered into a pact to acquire Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers.
  
The deal, according to some reports is pegged at $85 million in a cash-and-stock.Through acquisition of Parse intends to enable developers to rapidly build apps that span mobile platforms and devices.
 
“Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences” Douglas Purdy, Facebook’s director of product management, said in a blog post.
 
Cisco, the Travel Channel, Cadillac, the Food Network and Emporio Armani are some of Parse’s clients.

Parse on the other hand said that it expects the transaction to close shortly. “Rest assured, Parse is not going away. It’s going to get better”, it said.

It said that it has worked with Facebook for some time, and together it will continue offering our products and services.
 
Parse said that combining forces with a partner like Facebook makes a lot of sense. “In a short amount of time, we’ve built up a core technology and a great community of developers. Bringing that to Facebook allows us to work with their incredible talent and resources to build the ideal platform for developers”, it said.

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