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Zee TV’s mobile app enters the ‘1 Million Club’
TT Correspondent |  |  26 Apr 2013

ZEE TV has said that its interactive mobile app for its non-fiction shows one million downloads.
Leveraging the success of Zee TV’s highly successful non–fiction shows like ‘Dance India Dance’, ‘DID L’il Masters’ and ‘Sa Re Ga Ma Pa’, the mobile app boasts of a wide array of interactive features that interestingly engage users, offering them a unique window of experiencing these shows.
Following a successful collaboration for the mobile application of its previous non-fiction shows, Zee TV has continued its partnership with MOBILOX Innovations Pvt. Ltd to develop the WAP & app technology for ‘India’s Best Dramebaaz’
With Zee TV’s current non-fiction property ‘India’s Best Dramebaaz’ opening up to an overwhelming response from viewers across India, the app is now titled ‘India’s Best Dramebaaz’ app and is available on all key digital platforms such as iOS, Android, Blackberry and Symbian.
In a one-of-its-kind mobile innovation, Zee TV has converted the original mobile app created for ‘DID Season 3’ into apps for each successive season of its ongoing non-fiction shows, thereby retaining its original user base, while adding more users with each new season.
Akash Chawla, Marketing Head, National Channels, ZEEL said, “At a time when ‘on-demand’ entertainment is the order of the day, we have been successful in providing our viewers with content that has kept them engrossed and engaged.”
Rohit Kaul, COO, Mobilox said "This new benchmark set by Zee, apart from its existing reach via TV, will create newer trends and innovations in the way audiences interact with the same brands on multiple screens.”

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26 Apr 2013(IST)  
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