Apple has announced that HBO GO and WatchESPN are now available directly on Apple TV joining the great lineup of programming offered to customers. iTunes users have downloaded more than one billion TV episodes and 380 million movies from iTunes to date, and they are purchasing over 800,000 TV episodes and over 350,000 movies per day.

“HBO GO and WatchESPN are some of the most popular iOS apps and are sure to be huge hits on Apple TV,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We continue to offer Apple TV users great new programming options, combined with access to all of the incredible content they can purchase from the iTunes Store.”

Apple TV users can choose from an incredible selection of programming including over 60,000 movies and over 230,000 TV episodes, as well as the world’s largest collection of music on the iTunes Store. Apple TV also offers great content from Hulu Plus, Netflix’s streaming catalogue, live sports from MLB, NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.

In addition to HBO GO and WatchESPN, three new content providers are also available today on Apple TV including Sky News, Crunchyroll and Qello offering live news, sports and current TV programming.

HBO GO users get unlimited access to their favourite HBO shows, including HBO original programming, hit movies, sports, documentaries, comedy specials and more. This includes full seasons of the best of HBO, plus bonus features and special behind-the-scenes extras. HBO GO on Apple TV requires a subscription to HBO through participating television providers.

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