Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
Policy & Regulation
Vodafone denies cruelty charges over pug ad
TT Bureau |  |  02 May 2008

Mobile telephony major Vodafone on Friday denied charges of cruelty caused to the animal in the advertisement being telecast on TV.

 

Vodafone spokesman told to the media that one can easily make it out from the ad that the dog has not undergone any cruelty.

 

The Animal Welfare Board of India (AWBI) has sent legal notice to Vodafone and Nirvana Films and said “The pet dog was made to run, gallop and chase the school van for a long time on a public road. Thereby, the dog was made to undergo severe pain and suffering due to the exhaustion caused by chasing (the bus).”

 

On the other hand, Nirvana Films, which had made the ad for Vodaphone, defended themselves by saying that “no single shot of a television commercial lasts more than 15 seconds at the most. Therefore, to suggest that the dog suffered due to exhaustion by chasing a bus is taking things a bit too far.” 

 

Vodafone has asked for time to explain the matter in person to AWBI and hopes to resolve it at earliest.

    
 mail this article    print this article    Show and Post comment
02 May 2008(IST)  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more