  Betting on the increasing data usage and the vast scope for adoption of 3G on increasing number of smartphones in the country, Vodafone on Thursday launched 3G internet initiative Be Smart’ Mobile for its Mumbai subscribers.
Under the initiative the subscribers have access to mobile Internet packs at price starting from Rs 44. The move targets users with HSPA Handsets with thrust on faster, smarter and better mobile internet experience with 3G
Vodafone said that this is encouraged by three-fold increase in smartphone sales and need for enhanced 3G penetration
“Vodafone ‘Be Smart’ Mobile Internet initiative communicates the need for synergizing 3G technology with HSPA enabled handsets, for faster, smarter and better mobile internet experience”, it said in a statement.
The new ‘Be Smart’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, livestock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.
Additionally, opening up the world of 3G to a wider audience and attempting to break existing barriers and inhibitions related to pricing, Vodafone also promotes usage with its Mobile Internet packs competitively priced and starting from INR 44 for its Mumbai customers to induce usage with HSPA enabled handsets and experience 3G.
Arvind Vohra, Business Head, Mumbai, Vodafone India said, “We feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience. Our new ‘Be Smart’ Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go.”
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