For Telecom giant Vodafone India it is yet another move to democratize data in the country. This time it inked a pact with Twitter to provide its customers, both pre-paid and post-paid “faster, smarter and better mobile internet usage” for free.
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Before this, Twitter had gone for the similar partnership with another Indian telecom operator Reliance Communications.
With this Vodafone India has become the first operator in India and largest in the world to bring the Twitter for Android app to market.
“Under this arrangement, Vodafone India customers will experience the ‘Twitter for Android’ app and mobile.twitter.com free of any mobile charges for three months” Vodafone India said in a statement.
Free offer without any data charges applicable on Mobile.twitter.com, Twitter for Android App. This offer is available for a ninety day period and all links will be charged as per applicable rates
Further, Twitter will promote the ‘no mobile internet charges’ experience on Vodafone. With an integrated customer experience module, Vodafone and Twitter will ensure seamless and transparent browsing experience by clearly prompting and informing the customer on the applicable charges, especially when they are accessing links via their Twitter timeline and elsewhere on Twitter's network.
Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy.”
Rishi Jaitly, the Market Director for Twitter India, said, “We are pleased to partner with Vodafone India to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it's hearing the latest news, connecting with cricket stars in real time, or laughing at the day's best jokes, Twitter brings Indians together and closer to our interests.”
The company said it also going for content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.
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