  Broadcom Corporation a global innovation leader in semiconductor solutions for wired and wireless communication has expanded its Wireless Internet Connectivity for Embedded Devices (WICED) portfolio with the introduction of WICED Direct.
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WICED is a platform that simplifies the implementation of Internet connectivity into an array of consumer devices. By integrating Wi-Fi Direct into the WICED platform, Broadcom is enabling OEMs to rapidly develop wearable products that communicate seamlessly to the cloud via smart mobile devices. For more news, visit Broadcom’s Newsroom.
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Experts predict nearly 15 million wearable smart devices will be sold this year, and nearly 70 million by 2017. As designs get smaller, lighter and more power efficient, the connection of a wearable device to powerful smartphones or tablets that can process and send data to the cloud is critical. For this reason, smart mobile devices have become the hub for interconnecting everything.
"The value of a wearable device lies in its ability to connect to a smartphone or the Internet with minimal impact on battery life,” said Rahul Patel, Broadcom Vice President, Marketing, Wireless Connectivity Combos. “As the market gains momentum, Broadcom is actively widening business opportunities in this growing space by offering the breadth of IP and customized components that enable creative new smart wearable devices to be connected.”
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“OEMs creating wearable products require interoperable technology that will allow these new devices to connect with smartphones and tablets available today,” said Joshua Flood, Senior Analyst, ABI Research. “Since Broadcom powers the Wi-Fi and Bluetooth in the majority of smartphones on the market today, the company’s wireless SoCs are an ideal choice for OEMs developing consumer products that are designed to seamlessly communicate with other mobile devices on the market”.
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