Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel, has integrated with Twitter to display live Tweets on TV.

Airtel said that it is available at no additional cost. “It is a first in the DTH industry globally & offers customers a chance to see themselves on TV”, it said.

Form October 23 Airtel Digital TV customers will now be able see what the world is tweeting about popular TV programmes, celebrities, sports personalities etc. on their TV screen itself.

Customers will also be able to tweet about their favourite TV shows, celebrities, sports/ sports personalities or any ongoing TV programme across channels while watching it.

Shashi Arora, CEO - Airtel Digital TV said, “Given the ever increasing popularity of Twitter across the globe with over 500 million Tweets generated every day including breaking news and first reactions which trend within minutes of its occurrence, all our customers will now be a part of the convergence phenomenon along with the rest of the world.”

Jana Messerschmidt, Vice President, Business Development & Platform, Twitter added, "Twitter is public, real time and conversational, which makes it a perfect companion to television viewing. We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programs they love".