As we reported earlier this week the struggling Canadian handset giant BlackBerry on Friday launched its biggest, fastest and most advanced smartphone- its BlackBerry Z30-for the Indian customers. The device is priced at Rs 39990
BlackBerry which once dominated the global high-end smartphone market unveiled Z30 in Kuala Lumpur Malaysia last month. It may give tough completion to Samsung Galaxy S4 and Apple’ Inc's new iPhone 5S which will hit the Indian market on November. The company with the large sized display intends to target the urban youth.
The BlackBerry Z30 which features a 5-inch display with 720 x 1280 pixels resolution runs on Blackberry 10 OS version 10.2. It is powered by 1.7 gigahertz Snapdragon S4 Pro processor and has a 2880 mAh capacity removable battery.
It sports 8 megapixel rear camera and 2 MP front camera and comes with a 2880 mAh capacity removable battery. It has 2 GB of RAM and an internal memory of 16 GB that can be expanded to 64 GB with microSD card.
“The new BlackBerry Z30 smartphone offers a unique and engaging user experience with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser,” said Sunil Lalvani, Managing Director for India at BlackBerry.
Last month, BlackBerry announced that it signed a letter of intent agreement (“LOI”) under which a consortium to be led by Fairfax Financial Holdings Limited (“Fairfax”) has offered to acquire the company subject to due diligence.
It's likely that BlackBerry will be out of the device business entirely by the middle of next year. The next challenge is that BlackBerry's other businesses are all to a greater or lesser extent dependent on its devices business.