Micromax, India’s leading and world’s 11th largest handset maker on Thursdaymade its global ambitions clear by launching its operations in Russia. It said it is extending its product portfolio and services in the country which many feel would be a gateway to European market.
 
MIcromax which is ranked second after Samsung in India is already selling its devices in SAARC market. Its Canvas series of smartphones are a big hit in India. 
 
The company will introduce its Canvas and Bolt series in Russia to register its aggressive presence in the country through more than 9000+ sales outlets in partnership with the VVP Group with a robust network across 60 cities.
 
The company aims to have an aggressive plan to make its mark in the Russian mobile handset market re-emphasizing on its vision to offer innovative products and service offerings, which are customized to address the needs of consumers in Russia.
 
“The partnership is a strategic move, which would provide good reach for Micromax in the region with a plan to make Micromax products available across the country, ensuring deeper shelf space and wider outlet spread”, it said in a statement.
 
The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014.
 
The company said it is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by end of the month. Micromax will also have its exclusive service centers in strategic cities in Russia as the brand strengthens its presence across the country.
 
Rahul Sharma, Co-Founder, Micromax said, Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into”.
 
The company is betting on the growing trend of data consumption through mobile devices in Russia, and said it would be initiating partnerships with the leading operators in the region to aim at efficient data consumption on our devices in the coming year.
 
The company launched  Laptab - world’s first dual boot tablet powered by Intel on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show).
 
Vasily Sibirtsev, Chairman VVP Group said,“ Russia is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. Our immediate goal will be to build a very strong and robust distribution network to capture a significant share in the Russian mobile handset market. We will be working aggressively to strengthen our presence in the retail space across 9000+ sales points in the country backed by an efficient service infrastructure”.