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Rdio Acquires Indian Music Streaming Service Dhingana to enter India
TT Correspondent |  |  14 Mar 2014

US-based music streaming service Rdio has acquired Dhingana, an Indian online music streaming service that had shut down in February of this year. Before shutting down the service was among the top three in the country, alongside Saavn and Gaana.

Company has not revealed the amount of deal. Rdio has acquired the company and talent, with Dhingana co-founders Snehal Shinde and Swapnil Shinde joining the US firm, with the aim of launching Rdio India later this year. Rdio's digital music service is meant to allow people to discover, play, and share music .


Dhingana was an online Music streaming service founded in 2007, that provided a variety of Indian music to listeners worldwide. The Rdio acquisition of Dhingana, first reported by MediaNam. Rdio founded in 2010 by Skype founders Niklas Zennström and Janus Friis and currently offers ad-supported free streaming service and ad-free subscription services in about 35 countries, and competes with other music streaming giants like Pandora, Spotify, and iHeartRadio.


Anthony Bay, CEO, Rdio, said, "India is a tremendously vibrant market for music and culture and one of the largest and most important in the world.  We are one of very few global companies that can provide a great music experience to an expanding international audience. It is our objective to bring that experience to India and to non-resident Indians and fans around the world."

It is currently not clear how Rdio plans on operating in the country. The service charges $9.99 a month in other countries, but that is something not likely to work in India, where music streaming is free and services charge users for offline access to music.

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14 Mar 2014(IST)  
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