Vodafone BE SMART was first introduced last month in Delhi & NCR, but now Vodafone India has launched a 360 degree campaign aimed at engaging, educating and providing a better smartphone experience on the go to its customers. The campaign involves some very interesting and unique tools like augmented reality, RFID (radio Frequency Identification) etc to engage with the customers.

This campaign focuses on informing customers about relevant content, latest apps, and educating them how to get best from their smartphones through 3G. It involves an integrated multimedia approach and is running on radio, digital, print and outdoor. The key message - ‘Smartphones Can Do More with Vodafone 3G’, is driven in a stimulating and interesting manner, be it through videos & music, navigation, social networking or online gaming.

Vodafone has made use of Augmented Reality to transport its customers to the superfast world of 3G, giving them an extraordinary experience. To depict Vodafone’s superfast 3G internet speed, an experience zone was created at the Vodafone 3G world. It was a virtual smart world where a super fast flight was possible, a flight so fast that one could go around the world and return in less than 2 minutes. Fans were put into this virtual world with the use of technology. The Vodafone 3G world with live size augmented reality screens was on display across locations in Delhi and NCR.

In addition of Augmented Reality, the company took another step ahead to promote Vodafone 3G through an innovative mechanism called RFID (Radio Frequency Identification). When the user wears the RFID tag and connects with Vodafone, the same is flashed on his/her Facebook profile highlighting that they were at the Vodafone 3G world and also trending along with the #tag - #WHYWAIT on Facebook.

Spread over a month and across 15+ mediums, this campaign is easily one of the biggest campaigns for Vodafone – Delhi.  The campaign has already hit mediums like Radio, Digital, OOH , Wall paintings for the fringe areas and activations are just round the counter.

This ‘BE SMART’ initiative is in line with Vodafone’s overall strategy to democratise data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new ‘BE SMART’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, live stock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.