Infobip, on Tuesday, announced that it has launched the first ever end-to-end business messaging solution in South Africa. This makes Infobip the only provider to enable companies - banks, brands, OTTs, social networks, aggregators and others - a direct SMS messaging communication with their end-users, with no intermediary system at any point in the interaction chain.

The solution provides companies with easy integration options, ranging from APIs to specialised integrated products like mGate. The latter is a mobile messaging gateway that connects with any enterprise core system to enable smooth, real time messaging and advanced management and reporting features.

“It's not only a unique architecture in South Africa, but also a unique technical concept on a global scale. Each part in the message delivery chain is our own product, from mGate and IP Core, to the very SMSC. Developed, maintained and controlled by Infobip exclusively, all these elements form a powerful end-to-end messaging solution, delivering secure communication of exceptional quality”, says Infobip CEO Silvio Kutic.

“Paired with a transactional, no CapEx, no OpEx business model that allows excellent commercial terms, this state-of-the-art solution is a crown of our 2-year long work in South Africa, and a great achievement of our technical teams”, Silvio added.

The robust solution consists of locally deployed, redundant messaging infrastructure: Internal Processing (IP) Core, a proprietary A2P SMSC with direct access to SS7 network, ensuring that no third party stands between the critical enterprise traffic and the end users.

The architecture is supported by a strategic alliance with a licenced mobile network, Infobip's dedicated local presence in South Africa, and agile technical support. It took Infobip two years to build this system that brings new levels of security, reliability and simplicity to South African enterprises of all types and sizes that seek to integrate mobile messaging into their operation.