After the successful launch of Moto G and Moto X in February this year, Motorola has launched its entry level dual-SIM budget smartphone Moto E in India for Rs. 6,999. Moto E is available via online retailer Flipkart in the Indian market. Moto E comes in multiple colourful rear shell options including Black, Lemon, and Turquoise variants. However, it is currently listed in Black and White variants on Flipkart.

Motorola Moto E is a dual-SIM phone. It comes with 4.3 inch qHD display with 540 x 960 pixel resolution and 256ppi pixel density. It has Corning Gorilla Glass 3 screen with its 'water-nano coating' which provides a measure of water resistance. It runs on Android 4.4 KitKat OS.

Motorola Moto E has 5 megapixel rear camera but no front camera and no flash for its rear camera. The phone has 4GB internal storage which can be expandable up to 32GB through microSD card. It is powered by a 1.2 GHz dual-core Qualcomm Snapdragon 200 processor, Adreno 302 GPU with 1GB RAM.

                                                         

For connectivity it includes: 3G, Wi-Fi 802.11 b/g/n, GPS with GLONASS, Bluetooth 4.0, Micro-USB, FM radio and 3.5mm audio jack with 1980 mAh battery.

Moto E will come with 20 user-removable back covers with some software features such as Motorola Assist, Alert, and Migrate. Moto G also offers 50% discount on phone covers, Transcend microSD card and Flipkart is also additionally offering free preselected books worth Rs 1,000. These books will be available for download within 48 hours of you logging in to the Flipkart eBooks App. The list of books include Speed Post by Shobha De, Wise and otherwise by Sudha Murthy and Khushwant Singh’s The Collected Novels. Flipkart is also offering EMI facility starting from 3 to 12 months.

Motorola Moto E will definitely give challenge to Indian domestic brands like Micromax, Lava, Karbonn which is known for its low cost value for money with high end features smartphones in the Indian market and not only these it can give tough competition to other brands like Samsung, Sony, Nokia and their entery-level smartphones.