Spice Retail Limited has launched the low cost phone, the country’s first Firefox OS powered smartphone, Spice Fire One Mi – FX 1 for Rs. 2,299.

“This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones”, said Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd.

“Just one year after the first Firefox OS device launched, Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin America. Our partnership with SPICE will be an exciting Firefox OS launch in India. Having one more strong partner as SPICE, we are confident that Firefox OS devices will realize a whole new category of smartphones with affordable price. Furthermore, we can ensure every user to enjoy the power of Web”, said Dr. Li Gong, President of Mozilla Corporation.

This Firefox OS smartphone is the first device powered completely by Web technologies and offers all that the users need - calls, messaging, email, camera and more. The 2G Dual sim enabled Spice Fire One targeted towards the masses is well equipped with a 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 1.3 MP primary camera + 0.3 MP front camera.

Spice Fire One has a very intuitive and beautiful interface especially for the first time smart phone user.

Based on the open web, the phone has unique features like Adaptive App Search or the Single Window Search, as we have termed it, allows users to find all relevant information and apps available on the web together at a single click. The Marketplace on this phone helps you find an app for almost anything you can think of on Firefox marketplace. This device also supports several Indian languages like Hindi, Tamil and Bangla.

This device also comes preloaded with great social networking and instant messaging apps just to connect with your friends and family like Facebook, Twitter and Connect A2.

With an MOP of Rs.2,299 Spice Fire One Mi – FX 1 will be available exclusively on snapdeal.com for a short period of time and will then be made available through major retail stores, Spice HotSpot stores and www.saholic.com.