  "E-commerce in India is a $11 billion market, and is estimated to reach $20 billion by 2015, growing at a CAGR of 37 per cent over 2013-15," on the back of growing internet population and increased online shoppers. Currently, online travel dominates the e-commerce market but in the future, e-tailing will drive the growth, Motilal Oswal Securities said in a report, reported PTI.
Online travel constituted 71 per cent of the e-commerce market in India, followed by e-tailing (16 per cent). Travel has grown at a CAGR of 32 per cent over 2009-13.
Fashion was $559 million in 2013, and estimates peg the growth in fashion e-tailing to anywhere between $3 billion and $6 billion by 2016.
The research firm said heavy discount on online sales is a direct reflection of the industry's competitive intensity as well. |