Tanla Solutions, on Thursday announced the deployment of its Fast Track platform for Application-to-Person (A2P) messaging with Vodafone Business Services (VBS), the enterprise arm of Vodafone India. Fast Track is a Application to Person (A2P) messaging platform with advanced security, reliability, analytics, service levels along with the proven ability to process the largest volume of messages per second.

“Tanla has always been the leader in the mobile messaging space since inception, being the first Indian company to deploy an SMSC with a carrier way back in 2001. Our experience and strong technology combined with Vodafone’s superior network and reach will make for a compelling service for enterprises,” said Uday Kumar Reddy, CMD Tanla.

“We are happy to partner with Tanla and look forward to addressing the growing needs of our enterprise customers,” said Satish Mittal Sr. VP-Technology, Vodafone Business Services.

The platform currently processes over 2.5 billion messages per month making it one of the largest and most proven platforms in the A2P messaging market. Fast Track offers a robust core short message service center (SMSC) layer that is deployed within Vodafone’s network and controlled by a centralized SMS hub platform using MPLS connectivity. The platform has several enriched features like intelligent routing, spam prevention and number portability detection. The technology ensures that all messages are processed with the lowest latency.

The market for A2P SMS messaging continues to grow worldwide and is estimated to be worth $60 billion by 2018, according to Juniper Research. SMS is a highly reliable form of communication and is therefore the best choice for Enterprises to communicate with their customers. A2P SMS is used for everything from providing reminders and time-critical alerts to banking services and payments; from mobile marketing and customer service updates to authentication and transaction oriented services, e-commerce sites, Social Networks and enterprises are driving the use of A2P SMS by providing more personalized and real-time customer services such as account updates, reminders or SMS-based two-factor authentication.