Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
Corporate
Celltick and Airtel Lanka partner for home screen based mobile initiated commerce
TT Correspondent |  |  24 Feb 2015

Celltick, a global leader in mobile initiated commerce has announced its partnership with Airtel Lanka. With this partnership, Celltick will provide a fully managed high-value interactive service on the home screen for Airtel Lanka’s 1.7 million subscribers based on its patented LiveScreen platform.
 
Celltick’s managed service delivers location-based information and provides ease of access to relevant content, service discovery and mobile coupons for physical goods that can be redeemed in store. Airtel Now enables the consumer to discover and avail various value added services directly on their home screen. Airtel subscribers can now enjoy services like Tips, Trivia, Factoids, Quizzes, Contests and more with the convenience of a click. Leveraging its unique capability to segment, it targets millions of mobile subscribers based on location and user behavior.
 
“We are happy to partner with Celltick and introduce a mass market service that delivers content and services to the mobile home screen of our consumers using a simple interactive medium. The partnership enables us to realize our vision of delivering innovative services that provide personalized content and information to our subscribers,” said Airtel Lanka CEO/MD Suren Goonewardene.
 
“We are excited to expand our partnership with Airtel Lanka and support them in delivering high value services to their users. Our experience in providing successful mobile marketing services that deliver value to consumers will enable us to further enhance the experience of Airtel Lanka’s subscribers,” said Celltick India Managing Director Abraham Punnoose.
 
Earlier this year, the two companies have partnered to launch Start, Celltick’s next generation intelligent Android interface across Airtel consumers in Sri Lanka. Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.

    
 mail this article    print this article    Show and Post comment
24 Feb 2015(IST)  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more