The Indian Premier league (IPL) has reportedly entered in to a deal estimated to be worth $50 million with Dubai-based company Netlinkblue to stream IPL matches live on the internet and mobile phones in India, Pakistan and the Middle East for over 10 years.
Under the deal, Netlinkblue will provide live streaming of Twenty20 tournament and a 72-hour online catch-up service. It has developed a three-tier payment system for online TV viewing i.e. $2.72 for a day pass, $40.57 for a league pass and an annual pass costs $51.46.
Akash Aurora, chief executive of netlinkblue said “Cricketing action is a big draw for television viewers and with the emergence of new media technologies we can take the experience to the viewer’s office, home and mobile devices.”
Netlinkblue has also tied up with Live Current Media in a 10-year deal for development of IPL website to offer internet TV coverage.