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Twitter launched self-service ads platform for SMBs in India
TT Correspondent |  |  09 Sep 2015

Twitter has launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories. Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.
"Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales," said Emily Huo, SMB lead for Asia Pacific at Twitter.
There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.
How is this different from just tweeting for free?  Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. The great thing about the platform is that you can set your own budgets. There is no minimum requirement for what you spend, you can start and stop your campaign at any time. The self-service ad platform has been developed so it is as easy to use as possible, while providing businesses and individuals with all the tools they need to advertise effectively. All you need is a Twitter account and a USD credit card to get started.
For entrepreneurs, Twitter proves to be one of the most effective data-collecting platforms as it provides advertisers with real-time, public conversations from users with varying demographics.
Whether you want to stay local or reach an overseas audience, with Twitter’s robust targeting options available on Twitter’s global marketplace, you can reach a global audience. Advertisers can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to their business. They can also refine their targeting by language to ensure that no matter where they call home, potential customers can understand their ad.
With over 500 million Tweets a day and 316 million active users, people turn to Twitter to bring them closer to the things they care about, whether it’s the news that affects their lives or the businesses down the street. On Twitter, people talk about what they care about and what’s happening around them right now, including your business. This gives you powerful context to connect your message to what’s most meaningful to your customers in real time. Engaging with real-time Tweets can influence conversations in a way that can help build your business.
With Twitter Ads, advertisers can:
Select the best ad format for your campaign
No matter your objective, we provide the best ad format to help you accomplish your advertising goals. For example, you can use the Website Card if you want to drive high-quality traffic to your website. Or, you can leverage the Lead Generation Card to collect leads directly within a Tweet. Our suite of creative formats enables you to captivate your target audience at all points of relevance throughout the day.
Reach your target audience
Over the last few months, we’ve launched new targeting tools to help you connect with the right audience on Twitter. For example, event targeting allows you to target users engaging with live moments on Twitter, such as the Emmy’s, Labor Day, or back to school. Combined with our other powerful targeting types such as interest, keyword, username, device, location, and TV, you can be sure you’re targeting the right users, with the right message, at precisely the right time.
Track and analyze your results in real time
We offer a number of analytics dashboards to help you measure your performance and optimize accordingly. For instance, the Tweet activity dashboard tracks your organic Tweet activity — showing you what content resonates most with your audience. Audience insights helps you easily discover valuable insights about your followers, the people who have engaged with your organic Tweets, your ad campaigns, or your tailored audience campaigns. And, you can easily install conversion tracking to understand the full conversion impact of impressions and engagements from your Promoted Tweets campaigns.

To get started with Twitter Ads, visit ads.twitter.com and create an account today. To stay up to date on new features, case studies, and best practices, follow us @TwitterAds and @TwitterSmallBiz.

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09 Sep 2015(IST)  
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