Reliance Communications, on Friday launched its innovative ‘Joy of Holi’ offer with added data and voice-calling benefits for all new customers. RCOM’s ground-breaking Unlimited Plan, which changed the dynamics of mobile recharges in the country last year, now offers additional data & voice-calling benefits across the 4G, 3G and 2G technology platforms—a first by any Indian telco.

With this launch, all new 4G customers of Reliance Communications will get 1GB of data access at Rs 49, while 3GB of data for Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days. Regardless of the type of Smartphone or feature phone being used, customers will get data and voice services without any additional recharge or membership across 4G, 3G and 2G. Further, given the diverse needs and preferences of customers, RCOM has also announced exciting variants of the plan for its 3G and 2G customers introducing acompetitive 3G offer of unlimited data access at Rs 99, while unlimited 2G data access will be available for Rs 49.

“At RCOM, we have been overwhelmed by the response that our Unlimited Plan received last year—a validation of our efforts to constantly enhance customer experience and delight. We now take a new leap with additional benefits being offered to our 4G customers, with the ‘Joy of Holi’ offer. Additionally, we still see immense potential in the 3G and 2G markets, which boast of 750 million Smartphones and data-ready feature phones. We have, therefore, customized special offerings in this space as well, with segmented and value-creating propositions,” said Gurdeep Singh, Co-CEO, Reliance Communications, and Chief Executive Officer of RCOM’s Consumer Business.

RCOM also announced new plans for its 3G and 2G customers in select markets. New 3G customers in Delhi, Mumbai, Kolkata, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and Jammu & Kashmir can now recharge with Rs 99 and get unlimited 3G data, bundled with Rs 20 worth of talk-time. In this plan, voice calls will be charged at 25 paise per miniute with a validity of 28 days.