Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
Enterprise
Micromax plans to get into the business of electric vehicles
TT Correspondent |  |  23 Apr 2018

Micromax, an Indian smartphone manufacturer has plans to follow its ‘Nothing Like Anything’ catchphrase more seriously, as it seeks to shed its image as only a smartphone maker. The company reportedly has plans to get into the business of electric vehicles, which will be seen as a move to diversify its products considering its dwindle market share in the smartphone business.

As the Indian market is being taken over by Chinese manufacturers, Micromax which once held strong on the number two position is now well out of the reckoning for any leadership in the space. While Micromax smartphones still generate interest among buyers, manufacturers such as Xiaomi, Lenovo, Oppo and Vivo have taken control of the market, alongside long-time top-five brand Samsung. This has reportedly led Micromax to explore a product range of electric vehicles and batteries, as the company hopes to diversify and reduce its dependence on the highly-competitive smartphone market.

The company is reportedly likely to enter the two-wheeler and three-wheeler electric vehicle segments, where it will go up against a small number of organized and unorganized competitors. The company has got approvals for testing its vehicles, and also for its lithium-ion batteries that will be used to power these vehicles. A big market for Micromax could be the e-rickshaw segment, where transportation providers across the country are adopting electric-powered three wheelers for their lower cost of running and low pollution emissions.

“We’re looking into electric vehicles, but it’s still early days. We’re talking to technology partners,” Rajesh Agarwal, co-founder of Micromax, told Economic Times, confirming that the company does have plans to enter the segment. However, no other details on the venture are available right now.

    
Other Stories in this Section
 mail this article    print this article    Show and Post comment
23 Apr 2018(IST)  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other Stories of the Day