 Samsung seems to be consolidating its position in the Indian handset market. The latest ORG figures reveal that Samsung has attained the number no 2 slot in the Indian handset market replacing Sony Ericsson.
As per the figures, Samsung’s market share increased to 7.4 percent from 7 percent between March and May while Sony Ericsson’s lost market share from 8.1 percent to 5.8 percent.
Samsung has already announced its plans for the Indian market which includes apart from expansion of product portfolio and reach, certain marketing initiatives as well with the company roping in Amir Khan as brand ambassador. |