Samsung announced the launch of its new business phone i780 handset model which will be available exclusively at Mobile Store outlets across 10 cities for first two weeks and then subsequently be available at other outlets and shops. The phone has a QWERTY keyboard with Windows Mobile 6.0 operating system and features an optical mouse.

Mr. Sunil Dutt, Country Head, Samsung Telecommunications India, said, "The exclusive premier of the i780 through the widespread network of The MobileStore coupled with the touch-and–feel consumer experience provided at these stores, I am confident, will create a very positive initial buzz for this Business phone."