Pakistan''s Mobilink announced the introduction of mobile commerce services branded as Mobilink Genie in association with leading financial institutions including Inov8, CitiBank, KASB, Atlas Bank and Adamjee Insurance.

The service allows subscribers to pay utility bills including electricity, gas, telephone apart from paying or recharging their Mobilink bills. The payment conforms to regulatory norms and provides a safe and secure mode of transaction, claims the company.

Bilal Munir Sheikh, Vice President Marketing of Mobilink said “Mobilink Genie, a pioneering effort in mobile commerce by the Company in collaboration with prominent financial institutions in Pakistan, is going to be an exhilarating customer experience that will further reshape the lives of people in their day-to-day lives.”