Motorola announced the introduction of three mid- to low-end phones in their ROKR range namely ROKR EM30, ROKR EM28 and ROKR EM25.

The candybar design handset, ROKR EM30 has Motorola’s ModeShift technology that enables the handset to switch from red in music mode to blue in phone mode, which helps users to change from talk to text to music with the click of a button, says the company. Some of its additional features are high-fidelity audio, MP3 playback, and Radio Data System technology.

The next in the line is the clamshell design mobile phone ROKR EM28. It has a touch sensitive key in the front display for media control. The handset comes with a 3-D sound effect which gives a surround-sound quality, the company claims.

Lastly, its slider handset ROKR EM25 comes with a 2GB capacity and has 11 hours of music playback. The handset incorporates SONGID technology which enables users to identify songs, download it and listen to it through the click of a button. In fact this handset has a button interfacing all music features of the phone including FM. Some of its additional features include 1.3MP camera, FM radio recording and a 3.5mm headphone jack.