Motorola’s survey of 1200 respondents from the Millennial Generation (age group of 16-27 year olds) to study the consumer technology decisions and media consumptions of the mentioned age group segment reveals that the age group is passionate about rich media and heavily influences other age groups as well particularly the older generation including their parents.
"Technology is the lifeblood of this generation. Millennials feel that their personal lifestyle would change dramatically without internet access. It is not surprising therefore to see their influence on technology purchasing for the home," said Joe Cozzolino, corporate vice president and general manager, Motorola Home & Networks Mobility EMEA. "By understanding the needs and desires of this generation, Motorola is able to design and customize solutions for our customers that enable them to deliver rich media experiences to today''s and tomorrow's consumer."
78 percent of the respondents desired to have a TV programme start the moment they switch over to the channel. 66 percent would be interested in pausing TV in one room and restarting it in another room if a need arises. This age group prefers to watch TV on their PC rather than TV sets.
A significant number wants to view full length movie or other content while on the move.
75 percent indicate that watching movies while traveling is appealing. 62 percent would be interested in watching 15 minute mobile versions of 30 minute TV programmes and 61 percent would be interested in a three minute version of their favorite shows on their mobile device.
High Definition TV (HDTV) is also popular among this generation. HDTV is popular throughout all markets surveyed, especially in Germany and the UAE with 53 percent and 58 percent saying they love HD content. 43 percent of respondents have an HDTV set; the UK having the greatest market penetration with 54 percent owning an HDTV set. Of the 57 percent of total respondents who didn't have an HDTV set, only a quarter said they did not want to get one.
The survey was conducted in Europe and Middle East countries.