Mauj Mobile, the wireless subsidiary of People Group, said it has signed a two-year agreement with Radio City 91.1 FM, becoming the exclusive partner in all mobile activities initiated by the radio station.

The arrangement, which further fortifies the Media Solutions operations of Mauj Mobile, will give the digital solutions provider an exclusive telecom rights to all contents of Radio City. In return Mauj Mobile will create and manage a website developed especially for the station''s huge audience base spanning across 20 markets in India.

Additionally, Radio City listeners will be able to take part in contests and programs by sending keywords and messages to the Mauj Mobile shortcode.

Furthering on the tie up, Ms. Apurva Purohit, CEO, Radio City 91.1FM, said, “As pioneers in the private FM arena, we believe that the core brand experience through this touch point can be greatly enhanced. To this effect, our association with Mauj will provide our listeners a direct and engaging Radio City experience allowing them seamless interactivity with the Radio City brand.”