Aksh Optifibre announced a content sharing tie-up with Sony Pictures Television International (STPI) which will enable it to offer video-on-demand content to its IPTV subscribers.

The deal enables Aksh’s IPTV subscribers to watch films like SPIDER-MAN, CHARLIE''S ANGELS, ANACONDA, CLIFFHANGER, MEN IN BLACK, ERIN BROCKOVICH and many more films from Sony’s library at their convenience. Aksh’s says there will be no advertisements to disrupt the viewers.

Dr. Kailash Choudhari, MD, Aksh Optifibre Ltd, “Living up to the commitment of providing content at competitive pricing, we announce this agreement with Sony Pictures Television International. The power of control over television at the click of a remote, with value added services and varied content will drive the IPTV growth market in India. The agreement with SPTI will allow icontrol subscribers to watch worldwide blockbusters with the icontrol freedom. We will be adding the content from time to time.”

”We are delighted to partner with Aksh Optifibre to bring Sony Pictures blockbusters to Indian audiences on an on-demand basis. Aksh's pioneering IPTV service, icontrol, will help spur the growth of IPTV and the market for content on demand in India,” said Leena Lele Dutta, Director Licensing, India, SPTI.