In an effort to drive the global mobile search services towards standardization, GSM Asia event today saw the unveiling of world’s first global standard for mobile search engine optimization (SEO) services which will now help the industry to index mobile sites and portals at ease.

According to GSM, the standard has as a strong Asian presence working with Asian search engine www.MCN-inc.com which claims to have 15 million users. The working group partners for the initiative include mobile advertising providers and search engines including Abphone, Bango, JumpTap, Taptu, MCN, Medio Systems, Mobilytics, Nubiq, RingRing Media and its founder Visibility Mobile.

The standard is available for free and Visbility Mobile says already 1,000 sites are using it.

"There remains some hesitation in the market about one Web and the mobile Internet. We are carving out ways where we can all work together to achieve excellence for the Mobile Web – driven by an open standard.  The independence we offer as one of Ireland''s leading ICT research centres is such to ensure that all major brands and search engines have given metaTXT a warm welcome,” said Mícheál Ó Foghlú, Chairman of the metaTXT working group.