Mumbai-based Netcore Solutions’ offered free SMS alert services, ''MyToday' is allegedly in the midst of cloud of lack of clarity over whether the services are permitted under the country’s policies and regulations.

Leading operator Bharti has alleged that the services violate the National Do Not Call Registry and the unsolicited services norms of Trai. It has blocked these services from its network.

According to Netcore, the services are opt-in services and a subscriber has to subscribe to the services to avail the alerts.

The VAS provider says that talks are being held with Bharti and the regulator to resolve the issue.

Netcore’s MyToday services offers free alerts mainly pertaining to news and latest developments to the country’s mobile subscribers. It gets its revenues from mobile advertising offered to these subscribers.

The company claims to have about 3.8 million subscribers for its services. Almost all the leading operators and publications are partners with the company for this service.