Virgin Mobile announced that it will launch a new scheme in UK on December 8 which will offer internet access services for 30 pence per day or just about £ 9 per month. This is estimated to be almost three times cheaper than those charged by its rival operators in UK.

The new scheme will be on offer to both contract as well as pre-paid subscribers. Daily access of 25 MB data will be permitted. Additional data access will be charged £ 2 for each MB.

The VAS company also plans to launch its enhanced web portal, branded, Virgin Media offering news, music, video, games and entertainment content. Virgin claims it has clinched deal with leading content providers like Sony BMG, Sony Pictures, Disney, Hallmark, Universal, EMI, Warner Music Group, Glu and EA.

"By providing unlimited access at a highly competitive rate, we are giving all our customers the opportunity to use the internet on their phone without having to worry about racking up huge bills or working out complicated price structures," said Virgin Mobile managing director Graeme Oxby.