Mobile VAS player, One97 Communications and Express network Pvt Ltd promoted by the New Indian Express Group, announced a tie-up to offer the readers of the publication, access to local news and information while on the move.

As per the tie-up, content from the New Indian Express and its website, www.expressbuzz.com will be offered on a subscription-based model to the mobile subscribers through the SMS channel. Interested subscribers need to send an SMS to 53030 to avail the services.

Vijay Shekhar Sharma, Managing Director, One97 Communications said “Our constant effort has been to come up with services which benefit our consumers to the fullest and we hope to sustain it in the future as well. This partnership would assist us in our goal of enabling the consumers to select and receive information that is relevant and of interest to them. Effectively, people across India can subscribe to this service and receive the latest news and information from South India.”

Mayank Kabra, Assistant General Manager (Marketing,) Express Network Pvt. Ltd., said, “The New Indian Express Group along with One97 has created a value proposition for consumers across India who would want to be abreast with the latest news from South India. Mobile phones these days are the best medium to communicate and enable us to make the print medium much more interactive. We are happy to associate with One97 Communications as our partner and believe the services like this would bring our newspaper closer to the customers.”