With an aim to provide the most convenient mode of interface between the consumers and merchants i.e. through mobile phones, ngpay has witnessed rapid growth in the last few years. TelecomTiger provides more insight on the company and its future business plans in an interaction with Abhijit Bose, VP Product Marketing, ngpay

Q.1) What is ngpay all about?

Ans: ngpay is India’s largest mall which is located entirely on a user’s mobile phone.  Users simply download a free application and they can immediately access end-to-end mCommerce services such as shopping, ticket purchase, bill payment, banking, food ordering, etc from 80+ businesses. 

ngpay has spent over four years in research and development before launching into mass market.  A lot of this R&D was focused on ensuring that the application is highly secure, provides an interactive & user friendly experience, and uses minimum memory space so that it can work on any entry-level handset (ngpay is only 64kb and can be downloaded on phones costing as low as Rs 2,000).  

Users can download ngpay – for free - by simply sending “ngpay” to 56767 via SMS or visiting our website (www.ngpay.com).  When a user opens the ngpay application he/she will be able to choose and interact with any partner in the ngpay network which includes over 80 businesses across 10 sectors including entertainment, travel, shopping, banking, utility bill payments, donations as well as soon to be launched services for ordering food.

Users can make the payments through various options including credit, debit and cash cards. With no need to subscribe for any data plan from the operator to use the services, a basic GPRS connection is all that is required. The average per transaction price for a user comes out to be less than 50 paise which is less than that through a SMS channel.

For merchants, ngpay works as a sales channel reaching customers anywhere in the country.  ngpay’s technology and business model makes it easy for any business – large or small – to make their catalog of products & services immediately available to the entire growing ngpay user base in the country.

Q2) In India, generally people avoid any kind of online financial transactions due to apprehensions regarding security. In such an atmosphere what is your strategy to convince customers to use your services?

Ans: With anything new, there is always some apprehension – especially when doing online financial transactions.  This isn’t specific to India – when eCommerce sites like Amazon.com and eBay launched in the US, there was equal apprehension about entering credit cards onto a website.  The good news is that mCommerce has evolved from eCommerce and every credible mCommerce service employs not only the best practices & security technology used for the PC, but has additional security that makes the mobile as safe, if not more, than using the Internet on the PC.

At ngpay there has been more than enough R&D done to make the application secure.  ngpay is 100% compliant with the RBI guidelines which came out in last year.  All data is encrypted using the most stringent banking & financial norms.  In addition, at ngpay, we do not store any financial data.  Besides that, before a transaction is carried out on ngpay the user has to enter a unique six digit PIN number and linked to the user’s handset.  This is similar to using an ATM card.  The card is useless without the unique PIN and vice versa.  Hence, even if the user’s mobile phone is lost/ misplaced, it cannot be misused.  I would say it has better security than even the PC.  If I know your Amazon password for example, I can log onto ANY PC and commit fraud on your account.  Not so, with ngpay.

A user should look at the following aspects to make sure that the online transaction done on mobile or PC is secure –

• Ensure that there is two-factor authentication for any service for which you sign up (e.g. handset + PIN in the case of ngpay) and that your PIN is never stored on the handset.

• When possible, make sure the transaction is done using GPRS and not SMS.  (SMS is not real time and plain text SMS has already been identified as insecure by RBI for financial transactions).  

• Look for services that have tied up with and been approved for financial transactions by reputable banks.  It took us over 1 year to launch our comprehensive banking services with HDFC Bank due to the immense testing & security certifications that were required to be approved by them.

Q3) Your advertisement claims to register transactions every 1.5 sec. Do you feel that the 80,000 transactions registered daily provides a healthy business propositio