Yahoo India and the International Cricket Council (ICC) today announced athree year partnership wherein Yahoo will launch an exclusive property, iccevents.yahoo.com. Yahoo will now have exclusive rights to exclusive images, videos, interviews and player chats around all major ICC events including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
“Yahoo! is thrilled to partner with ICC. This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to Cricket and addresses the needs of Internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of Cricket,” said Gopal Krishna, Vice President and Head of Audience, Emerging Markets, Yahoo!
ICC Chief Executive Haroon Lorgat said, "In today’s technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo''s already established popularity and enormous reach across the cyber world.
Yahoo also launched a new website for cricket crazy fans on cricket.ahoo.com promising to serve up as a complete resource on the game.