Leading telecom service provider, Reliance Communications announced the implementation of Neon mobile marketing software platform from Flytxt.

The platform from Flytxt, promises to provide RCom a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs.

Krishna Durbha, Head - VAS Business & Marketing, Reliance Communications said, ”Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost effective manner through targeting.”

Tim Williams, Executive VP-Worldwide Sales, Flytxt, said, “We are proud to partner with Reliance Communications, a telecom industry leader, in this transformational approach to customer-centric mobile marketing.”