Alcatel Lucent said that its digital media suite of products is compatible with the newly unveiled Microsoft Mediaroom Presentation Framework multimedia, an application environment for the Microsoft Mediaroom IPTV platform, at the IPTV World Forum in London.

On operating Alcatel Lucent’s digital media suite on Microsoft''s IPTV platform, the service providers can boost their ARPU (Average Revenue per User) and generate new revenue streams by offering personalized multimedia, on-demand offerings, and deliver compelling interactive advertising services.

“By streamlining service operation over IPTV platforms, Alcatel-Lucent enables service providers to concentrate on content retailing and maximizing their advertising space," said Rik Missault, Vice President of Alcatel-Lucent's Digital Media and Advertising Division.

Additionally, on leveraging Alcatel-Lucent’s media suite products that include the Multimedia Content Manager and Interactive Media Manager, IPTV providers can infuse subscriber services with a rich mix of video, music, games, mobile, and interactivity to make the IPTV viewing experience more personal and compelling for subscribers, said Missault.

The Mediaroom Presentation Framework was launched in January this year.