ADAG’s BIG Entertainment and mobile payment services provider, mChek announced coming together to offer renewal services to BIGFlix’s movie rental subscribers using the mobile phones.

BIGFLix.com customers now need to send ‘RENEW’ as an SMS to 55454 subsequent to which non-registered members of mChek will receive an IVR call asking for the 6 digit mChek PIN. Then the subscribers need to enter credit card number.

The service can be availed by BIGFlix’s subscribers having Mastercard or VISA card and is open across all telecom operators. 

Speaking on the launch of mChek service, Kamal Gianchandani, Chief Operating Officer, BIGFlix.com, said, “Today the mobile platform is the fastest growing platform and the most personalized form of marketing to reach customers. We are very happy to partner with mChek, which is a company we believe we are in sync with regards to innovation and focused on enhancing customer satisfaction.  Our partnership with mChek will definitely get us one step closer to our customers and ensure faster and convenient value added services.”

Commenting on the partnership, Sanjay Swamy, Chief Executive Officer, mChek, said, “We are extremely happy to partner with BIGFlix.com and help them cater to their vast growing customer base in a much easier way. BIGFlix.com currently is the largest online-offline movie rentals service in India and will be an important addition to our already growing diverse portfolio of clients across sectors with a fresh new perspective to our business.