Indian mobile consumers are gradually but rapidly evolving to a scenario where there is not only a need to stay connected through voice but also to be in touch with peers while on the go through social networking mediums including instant messenger platforms.  And this has captured the attention of global players in the field who now vie for share of the market.

One such global player Nimbuzz has witnessed such a huge response to its mobile messaging services from the Indian market that it has now set-up a dedicated office in India to closely serve the users as well as clients.

The company’s Country Manager for the India operations, Vikas Saxena beams with confidence when he says that usage from India has grown by more than four times since September last year and the Indian market now comprises among the top three markets for the company along with USA and Indonesia.   

After tasting success with its collaboration with Tata Teleservices, Nimbuzz says that the alliance to offer instant messaging services across multiple communities including Skype, Windows Live Messenger, Google Talk, Yahoo, Instant Messenger, AIM, Jabber and ICQ, not only generated heavy traffic but also brought lot of credibility for the company and has attributed for the success that it has seen in the last couple of months.

“Apart from our tie-ups with TTSL, Spice, and Micromax, we are also close to clicking deals with major operators in India and we expect the deals to materialize within a month,” reveals Saxena while speaking to TelecomTiger.

As part of an initial expansion strategy, the company is focusing on roping in handset manufacturers and operators to adopt its application and thereby push the uptake.

The company has adopted the mobile advertising avenue to generate revenues from the services. And for this the company says that its value proposition to advertisers is demography and focus attention with its user base primarily comprising of the age group between 18-36 years, the highest spending segment of Indian population.

With over 20,000 new registered members daily, users from over 200 countries and a Red Herring Global 100 award already tied nicely under its belt, what lies ahead for the two-year old company?

“We will soon be rolling out high ARPU products with the new network that TTSL is launching and also will be coming up with a Hindi specific language version to tap the vast potential subscribers.,” concludes Saxena.

Defining itself as a firm that has emerged at the right place and at the right time, Saxena eagerly awaits for the mobile internet in India to achieve its full potential, where after he says “sky is the limit for Nimbuzz”.