Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
FM radio service providers register more than 100 % quarterly growth in revenues
TT Correspondent |  New Delhi |  14 Jul 2009

Advertisers in India are increasingly banking on FM radio services reflects TRAI’s latest quarterly analysis for the period Jan-March’09.

While FM radio service providers increased from 14 in December 2008 to 17 by March 2009, the revenues generated by these service providers cumulate to Rs. 318.6 crore. This turns out to be more than double when compared to figures of Rs 142.9 crore recorded in December quarter.

The trend is more visible due to the fact that advertisers bank on FM radio services whenever the aim is towards a regional focus with a predefined addressable market unlike TVCs which cater mainly to mass audience. 

Other Stories in this Section
 mail this article    print this article    Show and Post comment
14 Jul 2009(IST)  
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more