Advertisers in India are increasingly banking on FM radio services reflects TRAI’s latest quarterly analysis for the period Jan-March’09.
While FM radio service providers increased from 14 in December 2008 to 17 by March 2009, the revenues generated by these service providers cumulate to Rs. 318.6 crore. This turns out to be more than double when compared to figures of Rs 142.9 crore recorded in December quarter.
The trend is more visible due to the fact that advertisers bank on FM radio services whenever the aim is towards a regional focus with a predefined addressable market unlike TVCs which cater mainly to mass audience.