TATA DOCOMO claimed today that the company’s GSM-based mobile services witnessed 5 lakh additions of new subscribers in Southern State of Tamil Nadu within a month’s launch of the service.

“Our simple yet extremely powerful offer of a dependable and cutting-edge service, coupled with the unique concept of per-second pricing has seen the people of Tamil Nadu shower so much love and affection on us,” Mr Deepak Gulati, President, TATA DOCOMO, said. “We had made a promise that we would bring to the country products and services that would redefine the telecom experience. In just a short month, the people of Tamil Nadu Circle have vindicated our stand. Our partnership with NTT DOCOMO will continue to help us provide subscribers with tremendous technological and service differentiation,” he added.

Announcing this heady achievement, Mr Yatish Mehrotra, TATA DOCOMO’s Hub-head for South India, said: “In a market that is cluttered with many operators and throws up confusing options, we are offering simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. The first move on this front was to cut through the clutter and redefine the entire pricing paradigm—from Day One of our launch, we have worked on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions... Our subscribers see that as true value and dependability, and that is what has seen us see this initial success. Going forward, we will continue to innovate and better the service experience through fantastic VAS offerings and unique technology innovations.”

“We are focusing strongly on network superiority, coverage and service offerings. Our presence in 775 towns and 4,370 villages clearly makes our network footprint the largest among all telecom operators in Tamil Nadu, at the time of launch,” Mr Naga Velamuri, Chief Operating Officer of TATA DOCOMO in Tamil Nadu, said. “TATA DOCOMO will soon unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India, with products and services like Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers,” he added.