Media Content and Communications Services (MCCS) India Ltd., a JV between Star India and the Ananda Bazar Patrika group has announced a collaboration with Youtube to air its news channel- Star News on the internet site, in a move to tap more viewers.
With this, viewers can enjoy clips of latest breaking news, events and happenings, with a rich playlists comprising of special shows like Sansani, Saas Bahu Saazish and Khabar Filmi hai on YouTube.
With only few weeks having passed since the launch, Star News has come off as a leading partner channel on Youtube with over million hits already recorded, said the company.
Commenting on the partnership, Ramakrishnan Laxman, Head New Media Business said, “We are excited with our partnership with Youtube and are happy that our position as the number one news network in the country has also been reaffirmed on Youtube by becoming the number 1 news channel on Youtube.”
Speaking further, Gautam Anand, Head of Content Partnerships, YouTube, Asia Pacific said, “Star TV is a recognized brand across Asia and we are excited to have Star News as a partner in India. We''re committed to providing a broad range of content to our users and this partnership strengthens our offering further. We look forward to working with the team at Star News.”
Shortly, MCCS plans to launch its other channels- Star Majha in Marathi and Star Ananda in Bengali on the same platform.