US-based Cox Communications announced that it has selected Qualcomm’s BREW platform to offer mobile VAS such as games, tools, lifestyle, location, messaging and ringtones.

“In today's competitive telecommunications market, providing subscribers with premium data services that are relevant to them helps build brand recognition and customer loyalty," said Arvin Chander, vice president for Qualcomm Internet Services. "Deploying their BREW-based service gives Cox the opportunity to generate additional revenue within wireless services."

"The overall customer experience is a key factor in choosing operating systems to support our wireless service," said Dane Dickie, executive director of product operations at Cox Communications. "Qualcomm's BREW will enable our customers to enjoy a personalized experience with our wireless service."

Qualcomm claims that its BREW platform is used by over 60 operators across the world and more than $ 2 billion is paid out to developers.