Sun Direct Pvt. Ltd. which is expanding its foothold across the country today claimed to have reached a subscriber base of four million for its DTH services within two years of launching its services.

The company attributed the success to its value for money offers, right regional content mix, deep distribution across the country and offering flexi-content pricing.

Commenting on this landmark achievement, Mr. Tony D’Silva, Chief Operating Officer, Sun Direct said “From the beginning we had clear plans on the value we will offer to our customers; our Think Regional: Go National strategy helped shape our approach in different markets. Today we have achieved a pan India customer base and have established a strong brand presence for Sun Direct as a national player, the 4 million landmark achievement is a laudable milestone in our continuing journey to market leadership in this industry.”