Handset manufacturers in their aim to provide more ease to users appear to be waking up to the potential of Visual Voicemail which eases end-user process to access the voicemail on phone.

Just a day after forging a deal with Norway’s Netcom for incorporating Visual Voicemail feature on iPhones, VAS solution provider, Comverse has forged another alliance, this time with Sony Ericsson to equip the latter’s handsets with Visual Voicemail feature.

“Because of visual voicemail’s global appeal, it has become a high priority to make the service available on new handsets,” said Chief Marketing Officer John Bunyan at Comverse.  “Our strategic cooperation with handset leaders like Sony Ericsson,” Bunyan said, “helps ensure that new handsets can offer the most attractive and user-friendly visual voicemail experience to the broadest number of people.”

Comverse claims itself to be a market leader in providing solutions for visual voicemail feature. It offers Comverse Visual Voicemail as part of its Comverse HUB VAS bouquet.