Hong-Kong based Mobile marketing solution provider, TMSfactory.com has unveiled a new version of its Freemium service incorporating simple tools to build SMS campaigns. TMSfactory says the new version which uses shortcode technology enables real time interaction between media and mobile internet.

TMSfactory also says that the solution allows localization of campaigns and provides data about the campaigns without the need to involve the mobile operator.

“The Freemium service is an interesting way to start and appreciate the high value of media to mobile marketing” says Frederick Saurat, one of the founders of TheTMSway.

 “This new updated version provides also a range of new tools and services like a free API to create TMS shortcodes and an interesting user-friendly tool to create and launch a localized SMS ad campaign” adds Frederick. .

The solution allows advertisers/marketers to create SMS text ad with an option to embed a URL in the text, linked to a mobile ad page. TMS factory says the SMS campaigns can be launched in a number of targeted countries in real time without Telco negotiation delays with a cost model based on CPC.

“The next step is to provide our clients with the “self-services” tools to develop message alert programs to distribute good deal alerts or regular rich mobile newsletters to their ‘opt in’ consumers anywhere in the world” says Thibaud de Loynes, the Director of TMSfactory development.