TMSfactory’s TMSway has launched a new mobile marketing platform enabling distribution of mobile coupons in real time from social networking sites such as Twitter and Facebook.

Brands using such sites can engage with consumers by using a TMS tiny URL in a post which in turn will link to a widget for consumers to opt-in. The service is available in 160 countries.

“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5M followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies.  With this service - Tiny URL widget - we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, TheTMSway co-founder.

The service is accessible on TMSfactory and offers to customize a widget linked to a tiny URL which can be posted on a social media.

“This service is a first taste of a new social platform about recommendation and good deals that we will release soon. This platform will offer brands a mother board to engage and manage conversation with consumers using the posts on social media”, adds Frederick Saurat.