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Samsung launches ‘Bada’ operating system with an eye on application developers
TT Bureau |  |  11 Nov 2009

Samsung is aiming a larger share of the value-chain in the mobile services domain. Not content with merely supplying mobile handsets to consumers, the company is set to launch a new operating system (OS), branded, ‘Bada’.

Samsung says the new OS is developed to encourage third party application developers to develop applications suited to Samsung handsets.

Samsung has recently committed to launch more handsets using Google’s Android, Windows Mobile and Symbian handsets.

The name Bada is derived from the Korean language and means Ocean.

Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

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11 Nov 2009(IST)  
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