Mobile marketing solution provider Mobixell has roped in leading VAS player, Mauj Mobile to jointly offer mobile advertising services to advertisers. The alliance says that its solution will be a comprehensive one taking care of the commercial as well as technological aspects.

Mobixell’s Ad-It advertising solution will be incorporated by Mauj enabling the VAS player to insert adverts over WAP, SMS, ring back tone, missed call alerts, in-game and ad-funded content ensuring comprehensive metrics for brand advertisers. The ads can be served as per the targeted context, behaviour, demographics, location-based and at the same time ensuring privacy as well as conforming to policy and rules of the land.

Manoj Dawane, CEO - Mauj Mobile said, “We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell’s advanced technology solution which makes for a powerful proposition for operators and brands.”   

Eran Hertzmann, AVP Mobile Advertising of Mobixell commented, “We are delighted to be working with Mauj Mobile to be delivering a solution that will enable creating additional revenues streams. Mobile advertising is an area in which operators and brands work together to achieve effective advertising and higher ROI, which is precisely what this partnership will deliver. The Mauj partnership is joining a wide network of global and regional Mobixell partners from various areas of the mobile advertising eco system: brands, agencies, media buying, technology integrators and others.”

The solution is equipped to handle interactive above the line, below the line and through the line integrated campaigns.